• Platform Migration: Transitioned from WordPress to Duda for improved speed, security, and design flexibility.

• AI & SEO Optimization: Implemented AI-powered SEO enhancements and structured data to improve visibility across both traditional and AI search.

• Custom Event Calendar: Designed and coded a dynamic widget using Duda’s custom widget builder, integrated with Google Sheets for real-time event updates.

• Improved User Experience: Simplified navigation and event registration flow to make it easier for teams and directors to find, view, and register for tournaments.

• Operational Efficiency: Reduced manual content updates by automating event data through Google Sheets, allowing tournament staff to manage events quickly and consistently.

The Rush Tournaments site serves as the go-to destination for all Rush Soccer events, providing a modern, AI-optimized experience that supports both visitors and internal staff. Post-launch analytics will track engagement, event registrations, and SEO performance compared to the previous WordPress version.